We asked executives across the industry how companies could improve the value linear TV brings. Here’s what they had to say.

Jeff Collins EVP of Ad Sales Fox News Media

Capitalize on attribution tools such as ACR technology to optimize linear schedules based on real world outcomes, not arbitrary age/sex demographics.

Peter Olsen President A+E Networks Ad Sales

Linear TV is still the best way for brands to reach the widest audiences, and we are able to offer many different solutions for clients: creative-led, data-driven linear, addressable. Its value remains clear, despite the challenges we’re all navigating. Rooted in strong storytelling, linear continues to deliver on great creative and is the core of the multi-platform ecosystem consumers ‘live’ in.

John Roos EVP of Corporate Communications and Research INSP

In their classic book, ‘Positioning: The Battle for Your Mind’, Trout and Ries described how many people, overwhelmed by life’s complexities and expanding choices, crave the familiar. This is a pattern that has intensified in today’s heavily saturated, ever-changing media world. The plethora of alternatives leaves many confused and craving the simplicity of access and familiarity of traditional linear TV. In addition, linear TV provides niche entertainment and information that is attractive to advertisers.

Frontier Communications is pushing forward with its fiber expansion, adding an additional 1-2 million locations to its build plans.

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